Concept 3: The Creative Framework Strategy – SparkyAI!™

On the contrary, it enhances it. Constraints are a proven catalyst for creativity. The Sparks provide strategic direction, freeing up your team to be more creative and effective in their execution.

On the contrary, it enhances it. Constraints are a proven catalyst for creativity. The Sparks provide strategic direction, freeing up your team to be more creative and effective in their execution.

They are the output of our patent-pending classification system, which groups over 75 behavioral design elements based on their core psychological function and strategic purpose.

They are the output of our patent-pending classification system, which groups over 75 behavioral design elements based on their core psychological function and strategic purpose.

Absolutely. Advanced strategies for messaging groups often involve combining two or three Sparks. The platform effectively selects the appropriate framework for the outputs..

Absolutely. Advanced strategies for messaging groups often involve combining two or three Sparks. The platform effectively selects the appropriate framework for the outputs..

No. While some may feel intuitive (which is a sign of a good framework), each Spark is rigorously defined and backed by a collection of specific, peer-reviewed scientific principles.

No. While some may feel intuitive (which is a sign of a good framework), each Spark is rigorously defined and backed by a collection of specific, peer-reviewed scientific principles.

You don't have to guess. Based on your stated goals for a piece of content (e.g., "build trust," "drive sales"), the SparkyAI!™ platform recommends the most appropriate Sparks to form your creative brief.

You don't have to guess. Based on your stated goals for a piece of content (e.g., "build trust," "drive sales"), the SparkyAI!™ platform recommends the most appropriate Sparks to form your creative brief.